Margin is the new battleground for enterprise AI. As AI moves from pilot to production, economics will start to have a major impact on AI strategy and usage. Enterprises that act strategically to embrace open source models and smart prompt routing will avoid token shock before it starts to erode margins – and ultimately will be the winners in the AI race.

As the founder of CogniwareAI, a software firm dedicated to optimizing AI infrastructure costs and power consumption needs, I've been diving deep into the latest projections on AI's energy demands. The numbers are staggering - and they beg a crucial question: If GenAI scales as projected, are we headed for blackouts?